Adflow is built around five things: concepts, assets, ads, dimensions and docs.
Concepts are where production starts. Before you write a brief, you map out what you want to make. The angle, the persona, and the idea. A concept is a strategic decision. Everything downstream follows from it. Once a concept is ready, you add creator briefs, editor briefs, or designer briefs directly to it.
Dimensions are the labels you attach to your concepts and ads. Things like Persona, Angle, Offer, and Awareness stage. They're how Adflow knows what to compare when you look at performance. The more consistently you label, the more useful your Insights become.
Assets are your raw materials. Videos, images, music, anything that goes into making an ad. They live in the asset library and can be tagged, versioned, and organised into boards.
Ads are the unit of production. Each ad gets a unique ID when you create it. That ID ties together the brief, the assets, the final file, and the performance data across the entire lifecycle of that ad.
Docs are your research pages. Use them to collect inspiration, save references, and gather everything you need before production starts.
The five follow a fixed sequence. You collect research in a doc. You plan the concept and assign dimensions. You add briefs to the concept and create the ad to generate the ID. You send both to the editor or creator. They deliver files using the ID in the filename. The files are automatically uploaded to the ad.
The team
Four roles keep the system running.
The creative strategist collects research, plans concepts, assigns dimensions, writes briefs, gives feedback, and handles approvals.
The creator films raw footage based on the creator brief.
The editor cuts the footage into a finished ad using the Editor brief.
The media buyer launches the ad and tracks performance.
Not every team has all four. A strategist can edit. A brand owner can serve as both strategist and media buyer. What matters is that someone owns each step.
How a typical week runs
The strategist plans concepts and writes briefs at the start of the week. Dimensions are assigned to each concept so performance can be tracked by angle, persona, and more. Ads are created in Adflow before anything goes out, so IDs exist before production starts.
Creators and editors work through their briefs during the week. Finished files are returned, automatically linked to the right ads, and reviewed before launch.
The media buyer launches what's approved, and the cycle starts again.
Learning from what you launch
Once ads are live, Insights shows performance broken down by dimension.
Filter by Product, Persona, Angle, Creator, Offer, and Awareness stage, and see what's consistently working.
That feeds back into the next week's concepts. What to do more of, what to rethink, where to iterate on a winner.