Adflow is built around three things: assets, documents, and ads.
Assets are your raw materials. Videos, images, music, anything that goes into making an ad. They live in the asset library and can be tagged, versioned, and organised into boards.
Docs are your briefing pages. Use them to write scripts, build shot lists, brief editors and creators, and save research. A doc connects instructions to assets in one place.
Ads are the unit of production. Each ad gets a unique ID when you create it. That ID ties together the brief, the assets, the final file, and the performance data across the entire lifecycle of that ad.
The three follow a fixed sequence. You write the brief in a doc. You create the ad to generate the ID. You send both to the editor or creator. They deliver files using the ID in the filename. The files are automatically uploaded to the ad.
The team
Four roles keep the system running.
The creative strategist writes scripts, makes briefs, gives feedback, and handles approvals.
The creator films raw footage from a shot list and script.
The editor cuts the footage into a finished ad.
The media buyer launches the ad and tracks performance.
Not every team has all four. A strategist can edit. A brand owner can serve as both strategist and media buyer. What matters is that someone owns each step.
How a typical week runs
The strategist writes briefs at the start of the week. Ads are created in Adflow before anything goes out, so IDs exist before production starts.
Creators and editors work through their briefs during the week. Finished files come back, are automatically linked to the right ads, and are reviewed before launch.
The media buyer launches what's approved, and the cycle starts again.
Learning from what you launch
Once ads are live, Insights shows performance broken down by dimension.
Filter by Product, Persona, Angle, Creator, Offer, and Awareness stage, and see what's consistently working.
That feeds back into the next week's briefs. What to do more of, what to rethink, where to iterate on a winner.