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Documents in Adflow

How to create briefings faster

Written by Lowie Schepers
Updated today

Documents in Adflow are used to brief video editors and creators so teams can produce many high-quality ads every week.

They connect instructions, assets, ads, and structure in one place. So your entire production workflow lives inside Adflow.

💡 What is a Document?

A Document is a visual briefing page connected to Adflow’s asset library.

Use them to

  • manage ad concepts from concept to launch

  • brief creators

  • brief video editors

  • save your research

Documents are made for speed and clarity.

🎯 What problem do Documents solve?

Teams want to:

  • produce ads faster

  • keep quality high

  • avoid confusion and back-and-forth

Documents solve this by:

  • turning ideas into clear instructions

  • showing assets visually instead of explaining them

  • letting you create, manage, and review ad concepts in the same place

  • reusing structure instead of starting over

They are a core building block of a repeatable ad production system.

✍️ How to create a Document

  1. Click + and select Create document

  2. Give the document a clear name

    Example: Video Briefing – Summer Sale

  3. Start typing

The Document is saved automatically.

⚡ Build faster with the / menu

While typing, press / to open the quick menu.

Use it to:

  • add headings

  • create lists

  • insert assets

  • insert ads

🖼️ Add visual asset previews

Documents are fully integrated with Adflow’s asset library.

You can:

  • search and browse assets

  • insert one or multiple assets

  • show previews directly in the Document

Editors see exactly which asset to use and where.

🎬 Reference a specific moment in a video

When briefing editors, you can pin an instruction to a specific timestamp or range in a video.

This makes editor briefs much clearer. Instead of writing "around 0:12", you mark the exact moment and add your note directly.

How it works:

  1. Open a video asset in a Document

  2. Navigate to the moment you want to highlight

  3. Select a point or range in the asset

When the editor watches the video, it starts playing from that moment.

👥 How editors use Documents

Editors open a Document and see:

  • what to make

  • which assets to use

  • how the ad should be structured

They can download all files and start editing immediately.

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