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Creating a Facebook Catalog in Adflow
Creating a Facebook Catalog in Adflow

How to add a new design to all products in your feed

Lowie Schepers avatar
Written by Lowie Schepers
Updated over a week ago

1. Navigate to the Catalog

Navigate to the Catalog page in Adflow:

2. Create a new catalog

Click on the "New Catalog" button to add a new catalog.

Now follow the steps below:

  1. Give the catalog a name.

  2. Choose the channel "Facebook".

  3. Select an existing feed that you want to style. If the desired feed is unavailable, send your feed URL to

  4. Then select an existing design or create a new one. Read more about the basic functionalities of the Catalog Editor here.

  5. Click "Add Catalog".

You are now in the overview of your catalog. Here you can check if your products are styled correctly. You can also personalize your ads by adding segments.

3. Activate your catalog

Activate the new design by clicking the "Start Catalog" button.

Adflow will now style all products in your catalog with the chosen design. This process takes one to several minutes, depending on the size of your feed.

Your catalog is now active. Adflow checks every night around 1:00 AM for new articles, price adjustments, and removed or sold-out products. Adflow automatically ensures that your catalog is always up-to-date.

4. Connect the catalog to Facebook

Now it's time to link your catalog to Facebook. On the Catalog page, you will find a URL that you can use to import the newly styled catalog into Facebook.

Linking an Adflow feed to Facebook can be done in two ways:

โš ๏ธ Please note!

If you create a new catalog on Facebook (option 2), it will begin collecting data from that point onwards. Thus, it may take some time for the catalog's performance to match up to those you've already linked. In addition, there will be a delay in the proper delivery of retargeting ads due to this.

Think of adding a new catalog as similar to adding a new campaign. They both require some learning time before they can perform well.



  • If you would rather NOT set up an A/B test, replace your current feed. You can compare the performance with the period before you applied the design.

  • If you DO want to set up an A/B test, create two new catalogs for a clean test. So one with the original feed and one with the Adflow feed. Learn more here.

  • If you have not created a catalog yet, create a new catalog.

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